A style guide I created for Chelsea Football Club's children's brand.
Using their updated mascot character designs - I created a range of designs & brand assets that could be used across all merchandising and communications for Bridge Kids.
This is all work in progress as the client has putt the project on hold until further notice.
*all fashion photographs of children above are mock ups of original source:
Cotton On Kids Active Campaign 2016 // www.cottononkids.com